Making Paid Ads That Actually Work
About
Most businesses don’t have an advertising problem—they have a conversion problem. They run ads, get clicks, and still struggle to generate consistent, qualified leads. So, they increase budgets, test new platforms, and hope something works. It doesn’t. Because the issue isn’t the ads—it’s everything behind them. In this session, Julia Becker Collins, COO of Vision Advertising, breaks down why most paid advertising fails to produce real business results—and what actually needs to change to make it work. Attendees will learn what’s preventing ads from turning into calls and leads, why more traffic doesn’t fix poor performance, and how to structure marketing so paid ads drive consistent, predictable growth. She’ll also cover the difference between campaigns that generate activity versus revenue—and which metrics matter. This is not a session about running better ads. It’s about fixing what’s stopping your marketing from producing real results. Speaker Bio: Julia Becker Collins is the Chief Operating Officer at Vision Advertising, a Massachusetts-based marketing agency. With more than 20 years of experience in marketing and business leadership, she helps companies cut through the noise and focus on the strategies that actually drive growth. Julia is known for her direct, practical approach to marketing, leadership, and operations, helping business owners better understand what works, what doesn’t, and where they should be investing their time and money. Her expertise includes pai
